PRISMA core has been designed around the challenges of operators and MVPDs to help them address the increasing complexity of managing and enforcing contractual & legal obligations related to linear content rights across traditional broadcast and IP Delivery.
Leveraging industry-standards
PRISMA Core leverages industry standards enabling easy deployment and implementations
1. Flexible ingest API leveraging SCTE-224 for provisioning and storing programming events
2. SCTE35 to manage and control in-band/out-of-band signaling
3. CableLabs ESAM to streamline the communication with encoding, packaging and TS processing functions
Enabling Multiple Use Cases
1. Blackout & alternate content enforcement across broadcast & IP networks
2. Placement management via SCTE-35 insertion/rewrite and manifest conditioning
3. Linear Ad Replacement
4. EAS compatible SCTE-18
Server-Side Ad Insertion
PRISMA Edge enables the activation of Premium TV Inventory enriched with qualified audience across all workflows (Live and Non linear) in all major streaming protocols with a TV-like experience, protecting from Audience data leakage and ensuring full compliance with privacy protection regulations. It comes pre-integrated with leading Ad Decisioning Servers and delivers a customized manifest for HLS, DASH and HSS streaming protocols.
Audience targeting alternate content and blackout
As content becomes available on any device, media delivery becomes increasingly more complex, especially when managing viewing restrictions such as blackout and alternate content in an audience-based fashion. PRISMA Edge provides a comprehensive solution for managing audience-based targeting use cases (usually based on geo-location and device types). PRISMA Edge supports SCTE-224 policy ingest for blackout and alternate content decisioning and delivers a customized manifest depending on connected audience.
Advanced placement request routing
Depending upon applicable viewing restrictions (blackout, alternate content) or inventory ownership, PRISMA Edge implements placement routing capabilities to route your audience to the right decision entity.